Don’t come to the UK! That might become the new slogan of a country that generates over £100 billion per annum in revenue from tourism. There’s more to the slogan than meets the eye nevertheless, its purpose can be easily misconstrued if received by those it is not directed to. The new slogan is the core message of a proposed elaborate ad campaign by the UK government meant to discourage immigrants from Bulgaria and Romania; two of the poorest countries in the EU with a combined population of 26 million who will be free to live and work in the UK next year. Although the ad campaign is creative and innovative, it brings to mind Mitt Romney’s disastrous idea of “self deportation” by illegal immigrants across the pond as a solution to the prevailing immigration dilemma in his country.